Victory, K., Nenycz-Thiel. M., Romaniuk, J., Tanusondjaja, A., & Dawes, J. (2025). How to identify line extensions that survive. Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-10-2024-5527
Tanusondjaja, A., Nenycz-Thiel, M., Dawes, J., Kennedy, R., & Dunn, S. (2025). Does size matter: how product assortment size is related to
brand performance. Journal of Marketing Management. https://www.tandfonline.com/doi/epdf/10.1080/0267257X.2025.2554128
Stocchi, L., Tanusondjaja, A., & Hawkins, M. (2025). The Exceptions Confirming the Rule: Deviations in the Market Performance of Standalone Mobile Apps. Australasian Marketing Journal. https://journals.sagepub.com/doi/10.1177/14413582251347985
Dunn, S., Nenycz-Thiel, M., Graham, C., Dawes, J., Danenberg, N., Tanusondjaja, A., Trinh, G., & McColl, B. (2025). How categories grow: The behavioural drivers of revenue growth. Journal of Business Research. https://www.sciencedirect.com/science/article/pii/S0148296325002085
Thorpe, D., Cohen, J., Tanusondjaja, A., & Lockshin, L. (2025). Understanding how banking channels grow and share customers. International Journal of Bank Marketing. https://www.emerald.com/insight/content/doi/10.1108/ijbm-06-2024-0358/full/html
Victory, K., Tanusondjaja, A., Dawes, J., Nenycz-Thiel, M., & Romaniuk, J. (2024). Are there generalizable patterns in line extension performance? Journal of Product and Brand Management. https://www.emerald.com/insight/content/doi/10.1108/JPBM-08-2023-4678/full/html
Tanusondjaja, A., Michelon, A., Hartnett, N., & Stocchi, L. (2023). Reaching Voters on Social Media: Planning Political Advertising on Snapchat. International Journal of Market Research. https://journals.sagepub.com/doi/10.1177/14707853231175085
Tanusondjaja, A., Romaniuk, J., Nenycz-Thiel, M., Sakashita, & M., Viswanathan, V. (2022). Examining Pareto Law across department store shoppers. International Journal of Market Research. https://doi.org/10.1177/14707853221145851
Tan, P.J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2022). Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising. https://www.tandfonline.com/doi/full/10.1080/02650487.2022.2079818
Stocchi, L., Pourazad, N., Michaelidou, N., Tanusondjaja, A., & Harrigan, P. (2021). Marketing research on Mobile apps: past, present and future. Journal of the Academy of Marketing Science. https://link.springer.com/article/10.1007/s11747-021-00815-w
Dunn, S., Graham, C., Nenycz-Thiel, M., & Tanusondjaja, A. (2021). Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data. International Journal of Market Research. https://doi.org/10.1177/14707853211039189
Tan, P.J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2021). Behavioural and psychographic characteristics of supermarket catalogue users. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102469
Victory, K., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., & Corsi, A.M. (2021). How common is new product failure and when does it vary?. Marketing Letters 32, 17–32. https://doi.org/10.1007/s11002-021-09555-x
Tanusondjaja, A., Graham, C., Dunn, S., Nenycz-Thiel, M., & McColl, B. (2021). A rising tide lifts all boats: the role of share and category changes in managing organic sales growth. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2020.1817971
Martin, J., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., Cohen, J., McColl, B., & Trinh, G. (2020). Fundamental basket size patterns and their relation to retailer performance. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102032
Tanusondjaja, A., Dunn, S., & Miari, C. (2020). Examining manufacturer concentration metrics in consumer packaged goods. International Journal of Market Research. https://doi.org/10.1177%2F1470785320903978
Tanusondjaja, A., Nenycz-Thiel, M., Dawes, J. & Kennedy, R. (2018). Portfolios: Patterns in brand penetration, market share, and hero product variants. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2017.12.009
Trinh, G., Romaniuk, J., & Tanusondjaja, A. (2016). Benchmarking buyer behavior towards new brands. Marketing Letters 27, 743-752. https://doi.org/10.1007/s11002-015-9376-8
Tanusondjaja, A., Trinh, G., & Romaniuk, J. (2016). Exploring the past behaviour of new brand buyers. International Journal of Market Research. https://doi.org/10.2501%2FIJMR-2016-042
Tanusondjaja, A., Nenycz-Thiel, M., & Kennedy, R. (2016). Understanding shopper transaction data: how to identify cross-category purchasing patterns using the duplication coefficient. International Journal of Market Research. https://doi.org/10.2501%2FIJMR-2016-026
Tanusondjaja, A., Greenacre, L., Banelis, M., Truong, O., & Andrews, T. (2015). International brands in emerging markets: the myths of segmentation. International Marketing Review. https://doi.org/10.1108/IMR-08-2014-0286
Greenacre, L., Tanusondjaja, A., Dunn, S., & Page, B. (2015). Using choice experiments to find double jeopardy patterns. International Journal of Market Research. https://doi.org/10.2501%2FIJMR-2015-061
Nenycz-Thiel, M., Bogomolova, S., & Tanusondjaja, A. (2013). “Sharing the cup of knowledge” – Special section from ANZMAC 2012. Australasian Marketing Journal. https://doi.org/10.1016%2Fj.ausmj.2013.08.009