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Journal Papers

Tanusondjaja, A., Michelon, A., Hartnett, N., & Stocchi, L. (2023). Reaching Voters on Social Media: Planning Political Advertising on Snapchat. International Journal of Market Research. https://journals.sagepub.com/doi/10.1177/14707853231175085

Tanusondjaja, A., Romaniuk, J., Nenycz-Thiel, M., Sakashita, & M., Viswanathan, V. (2022). Examining Pareto Law across department store shoppers. International Journal of Market Research. https://doi.org/10.1177/14707853221145851

Tan, P.J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2022). Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising. https://www.tandfonline.com/doi/full/10.1080/02650487.2022.2079818

Stocchi, L., Pourazad, N., Michaelidou, N., Tanusondjaja, A., & Harrigan, P. (2021). Marketing research on Mobile apps: past, present and future. Journal of the Academy of Marketing Science. https://link.springer.com/article/10.1007/s11747-021-00815-w

Dunn, S., Graham, C., Nenycz-Thiel, M., & Tanusondjaja, A. (2021). Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data. International Journal of Market Research. https://doi.org/10.1177/14707853211039189

Tan, P.J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2021). Behavioural and psychographic characteristics of supermarket catalogue users. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102469

Victory, K., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., & Corsi, A.M. (2021). How common is new product failure and when does it vary?. Marketing Letters 32, 17–32. https://doi.org/10.1007/s11002-021-09555-x

Tanusondjaja, A., Graham, C., Dunn, S., Nenycz-Thiel, M., & McColl, B. (2021). A rising tide lifts all boats: the role of share and category changes in managing organic sales growth. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2020.1817971

Martin, J., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., Cohen, J., McColl, B., & Trinh, G. (2020). Fundamental basket size patterns and their relation to retailer performance. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102032

Tanusondjaja, A., Dunn, S., & Miari, C. (2020). Examining manufacturer concentration metrics in consumer packaged goods. International Journal of Market Research. https://doi.org/10.1177%2F1470785320903978

Tanusondjaja, A., Nenycz-Thiel, M., Dawes, J. & Kennedy, R. (2018). Portfolios: Patterns in brand penetration, market share, and hero product variants. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2017.12.009

Trinh, G., Romaniuk, J., & Tanusondjaja, A. (2016). Benchmarking buyer behavior towards new brands. Marketing Letters 27, 743-752. https://doi.org/10.1007/s11002-015-9376-8

Tanusondjaja, A., Trinh, G., & Romaniuk, J. (2016). Exploring the past behaviour of new brand buyers. International Journal of Market Research. https://doi.org/10.2501%2FIJMR-2016-042

Tanusondjaja, A., Nenycz-Thiel, M., & Kennedy, R. (2016). Understanding shopper transaction data: how to identify cross-category purchasing patterns using the duplication coefficient. International Journal of Market Research. https://doi.org/10.2501%2FIJMR-2016-026

Tanusondjaja, A., Greenacre, L., Banelis, M., Truong, O., & Andrews, T. (2015). International brands in emerging markets: the myths of segmentation. International Marketing Review. https://doi.org/10.1108/IMR-08-2014-0286

Greenacre, L., Tanusondjaja, A., Dunn, S., & Page, B. (2015). Using choice experiments to find double jeopardy patterns. International Journal of Market Research. https://doi.org/10.2501%2FIJMR-2015-061

Nenycz-Thiel, M., Bogomolova, S., & Tanusondjaja, A. (2013). “Sharing the cup of knowledge” – Special section from ANZMAC 2012. Australasian Marketing Journal. https://doi.org/10.1016%2Fj.ausmj.2013.08.009