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Industry Articles

Marketing

Victory, K. & Tanusondjaja, A. (2023). The road to innovation is paved with abandoned products – don’t let yours be one of them. Marketing Week, 10th March 2023. https://www.marketingweek.com/ehrenberg-bass-innovation-product/

Tanusondjaja, A. (2022). Brand building is a marathon, not a sprint. Marketing Week, 30th June 2022. www.marketingweek.com/brand-building-not-a-sprint/

Tanusondjaja, A. (2020). When Physical Availability fails to catch. LinkedIn, 7th May 2020. www.linkedin.com/pulse/when-physical-availability-fails-catch-arry-tanusondjaja/

Tanusondjaja, A. (2020). Holden: The death of a beloved brand. LinkedIn, 18th February 2020. www.linkedin.com/pulse/holden-death-beloved-brand-arry-tanusondjaja/

Tanusondjaja, A. (2019). Why do brands often make it so hard for buyers?. LinkedIn, 3rd June 2019. www.linkedin.com/pulse/why-do-brands-often-make-so-hard-buyers-arry-tanusondjaja/

Tanusondjaja, A. (2019). How Clive Palmer’s UAP used mass advertising to build a brand. AdNews, 6 May 2019. www.adnews.com.au/opinion/how-clive-palmer-s-uap-used-mass-advertising-to-build-a-brand

Tanusondjaja, A. (2017). Portfolio content vs. distribution: Who runs the world?. LinkedIn, 4th October 2017. www.linkedin.com/pulse/portfolio-content-vs-distribution-who-runs-world-arry-tanusondjaja/

Tanusondjaja, A. (2016). Pebble’s failure: how not to grow a brand. LinkedIn, 8th December 2016. www.linkedin.com/pulse/pebbles-failure-how-grow-brand-arry-tanusondjaja/

Tanusondjaja, A. (2016). Does Our Brand Like Yoga? How to Give Your Brand A Voice. B&T, 7th October 2016. www.bandt.com.au/opinion/brand-like-yoga-give-brand-voice

Manno, A. & Tanusondjaja, A. (2014). It’s time to ditch sexism in advertising. The Drum, 16th August 2014. www.thedrum.com/opinion/2014/08/18/it-s-time-ditch-sexism-advertising

Tanusondjaja, A. & Martin, J. (2014). TEN needs more than Jack Bauer to save the network. AdNews, 13th May 2014. www.adnews.com.au/news/opinion-ten-needs-more-than-jack-bauer-to-save-the-network

Tanusondjaja, A. (2014). Marketing is dead? The science says otherwise. The Drum, 11th February 2014. www.thedrum.com/opinion/2014/02/11/marketing-dead-science-says-otherwise

Tanusondjaja, A. (2013). All that glitters is not gold: The quest for science in marketing. The Drum, 21st February 2013. www.thedrum.com/opinion/2013/10/21/all-glitters-not-gold-quest-science-marketing

Tanusondjaja, A. (2013). The temptation to over-inform. B&T, 31st July 2013. www.bandt.com.au/uncategorised/The-temptation-to-over-inform

Tanusondjaja, A. (2013). Love doesn’t grow brands. The Drum, 28th June 2013. www.thedrum.com/opinion/2013/06/28/love-doesn-t-grow-brands

Tanusondjaja, A. & Newstead, K. (2010). Expand your knowledge base. Direct Magazine, Sep/Oct 2010.

Career

Tanusondjaja, A. (2015). The True Costs of Migration. LinkedIn, 29th October 2015. www.linkedin.com/pulse/true-costs-migration-arry-tanusondjaja/

Tanusondjaja, A. (2015). Opportunities and a Tray of Burger: What my mentor gave me. LinkedIn, 7th August 2015. www.linkedin.com/pulse/opportunities-tray-burger-what-my-mentor-gave-me-arry-tanusondjaja/

Tanusondjaja, A. (2015). Character before Career: Keeping yourself real. LinkedIn, 25th June 2015. www.linkedin.com/pulse/character-before-career-keeping-yourself-real-arry-tanusondjaja/