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Industry Articles


Victory, K. & Tanusondjaja, A. (2023). The road to innovation is paved with abandoned products – don’t let yours be one of them. Marketing Week, 10th March 2023.

Tanusondjaja, A. (2022). Brand building is a marathon, not a sprint. Marketing Week, 30th June 2022.

Tanusondjaja, A. (2020). When Physical Availability fails to catch. LinkedIn, 7th May 2020.

Tanusondjaja, A. (2020). Holden: The death of a beloved brand. LinkedIn, 18th February 2020.

Tanusondjaja, A. (2019). Why do brands often make it so hard for buyers?. LinkedIn, 3rd June 2019.

Tanusondjaja, A. (2019). How Clive Palmer’s UAP used mass advertising to build a brand. AdNews, 6 May 2019.

Tanusondjaja, A. (2017). Portfolio content vs. distribution: Who runs the world?. LinkedIn, 4th October 2017.

Tanusondjaja, A. (2016). Pebble’s failure: how not to grow a brand. LinkedIn, 8th December 2016.

Tanusondjaja, A. (2016). Does Our Brand Like Yoga? How to Give Your Brand A Voice. B&T, 7th October 2016.

Manno, A. & Tanusondjaja, A. (2014). It’s time to ditch sexism in advertising. The Drum, 16th August 2014.

Tanusondjaja, A. & Martin, J. (2014). TEN needs more than Jack Bauer to save the network. AdNews, 13th May 2014.

Tanusondjaja, A. (2014). Marketing is dead? The science says otherwise. The Drum, 11th February 2014.

Tanusondjaja, A. (2013). All that glitters is not gold: The quest for science in marketing. The Drum, 21st February 2013.

Tanusondjaja, A. (2013). The temptation to over-inform. B&T, 31st July 2013.

Tanusondjaja, A. (2013). Love doesn’t grow brands. The Drum, 28th June 2013.

Tanusondjaja, A. & Newstead, K. (2010). Expand your knowledge base. Direct Magazine, Sep/Oct 2010.


Tanusondjaja, A. (2015). The True Costs of Migration. LinkedIn, 29th October 2015.

Tanusondjaja, A. (2015). Opportunities and a Tray of Burger: What my mentor gave me. LinkedIn, 7th August 2015.

Tanusondjaja, A. (2015). Character before Career: Keeping yourself real. LinkedIn, 25th June 2015.