Out of Market, Not Out of Mind
Consumers are habitual creatures – but not in the way we often assume. Rather than buying one brand or constantly switching, we tend to settle… Read More »Out of Market, Not Out of Mind
A Medley of Lamb, Carrots, and Peas: Is This What Brands Need to Grow?
My research in product portfolio management began during my PhD. I worked with a panel dataset that contained all the SKUs (stock-keeping units) for pet… Read More »A Medley of Lamb, Carrots, and Peas: Is This What Brands Need to Grow?
Retail’s Loyalty Obsession: When It Turns Toxic
It seems that department stores are facing extinction. What looks like a retail apocalypse is actually something more mundane and more uncomfortable: a failure to… Read More »Retail’s Loyalty Obsession: When It Turns Toxic
Do Brands Have an Expiry Date?
The growth of the internet, which powers social media influencers and direct-to-consumer brands, may give the impression that newer brands have a brighter future than… Read More »Do Brands Have an Expiry Date?
When Brands Turn Bland
I’m not a car enthusiast (or a ‘petrol head’ as they are known locally) — far from it. I learned to drive late in life,… Read More »When Brands Turn Bland
Please buyers, buy some more!
Have you heard of a menswear brand called Barkers? Probably not. I hadn’t heard of the brand before 2023. I visited Dunedin in the South… Read More »Please buyers, buy some more!
How to Market like a Showgirl
You probably didn’t expect me to write a Marketing post about Taylor Swift. I was planning to post something different this month, but I thought… Read More »How to Market like a Showgirl
Sweet Insights from Pistachio Crunch
Over the weekend, I found myself visiting the Lindt store in Adelaide and bought two blocks of their Dubai Style Chocolate. At A$20 a block,… Read More »Sweet Insights from Pistachio Crunch
The Many Shapes of the NBD
It’s still amazing to think of how robust the law-like patterns that govern how brands grow. Having done hundreds of the analysis across product categories,… Read More »The Many Shapes of the NBD
Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
Labubu: A sugar rush for the mind
If you haven’t heard of Labubu, there is a couple of hints about your demographic profile. You’re more likely to be older, a male and… Read More »Labubu: A sugar rush for the mind
Browsing for Brands: Marketing lessons from book-hunting
Being in London is always a great opportunity to visit the many wonderful bookstores in town. Despite the ease and convenience of online purchases, there… Read More »Browsing for Brands: Marketing lessons from book-hunting