Private labels have been the subject of a lot of discussions over the past few years. Their growth is seen as a threat to national… Read More »Private Labels: Are they real brands, or just fantasy?
I enjoyed David Epstein’s book Range: How Generalists Triumph in a Specialized World – which I wrote about in my post in March 2023. In… Read More »Good Ideas Rarely Grow Alone
If you come and visit me at my office, you will see an array of figurines on my desk. Next to Tintin and Captain Haddock… Read More »Ask not who LEGO is for. Ask how LEGO grows.
It’s nearly impossible to escape AI these days – and burying your head in the sand like the mythical ostrich won’t make the challenge go… Read More »The Wild. The Zoo. The Synthetics.
Growing up as a Gen-Xer, I had my fair share of cordials, fruit-boxes, and powdered drinks that are essentially sugar with some fruit flavouring. However,… Read More »What Cordials and Cologne Have in Common
Consumers are habitual creatures – but not in the way we often assume. Rather than buying one brand or constantly switching, we tend to settle… Read More »Out of Market, Not Out of Mind
My research in product portfolio management began during my PhD. I worked with a panel dataset that contained all the SKUs (stock-keeping units) for pet… Read More »A Medley of Lamb, Carrots, and Peas: Is This What Brands Need to Grow?
It seems that department stores are facing extinction. What looks like a retail apocalypse is actually something more mundane and more uncomfortable: a failure to… Read More »Retail’s Loyalty Obsession: When It Turns Toxic
The growth of the internet, which powers social media influencers and direct-to-consumer brands, may give the impression that newer brands have a brighter future than… Read More »Do Brands Have an Expiry Date?
I’m not a car enthusiast (or a ‘petrol head’ as they are known locally) — far from it. I learned to drive late in life,… Read More »When Brands Turn Bland
Have you heard of a menswear brand called Barkers? Probably not. I hadn’t heard of the brand before 2023. I visited Dunedin in the South… Read More »Please buyers, buy some more!
You probably didn’t expect me to write a Marketing post about Taylor Swift. I was planning to post something different this month, but I thought… Read More »How to Market like a Showgirl