Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
If you haven’t heard of Labubu, there is a couple of hints about your demographic profile. You’re more likely to be older, a male and… Read More »Labubu: A sugar rush for the mind
Being in London is always a great opportunity to visit the many wonderful bookstores in town. Despite the ease and convenience of online purchases, there… Read More »Browsing for Brands: Marketing lessons from book-hunting
I recently went to a cafĂ© I used to visit frequently in the past. After noticing the different al fresco layout, I also realised they… Read More »Under Better Management
Along with my degree in Computer and Information Science and before I immersed myself in Marketing Science, I also took a year off my career… Read More »Tariffs: No trivial matter
In my previous post, I wrote that a brand name does not possess a magical power that would grant it a better chance of success… Read More »The Thrill of Chasing Shadow
When Nudie entered the Australian fruit juice market in 2003, the category was ready for a shake up. Prior to its arrival, consumers could only… Read More »Branding is just the beginning
I recently posted on LinkedIn about Apple’s emotive AirPods Pro 2 “Heartstrings” ad. Besides the emotive storyline that focuses on the product feature, there are… Read More »Serving the Right Song with your Brand
Before I began my first job at Citibank, N.A. in Jakarta in the late 1990s, I received an advice, “When you start at a new… Read More »Tough Times for Brewing and Dining