“Empirically, my dear Watson.”
If I ask you about when I should expect water to reach boiling point, you’d probably say 100C or 212F without having to deliberate further.… Read More »“Empirically, my dear Watson.”
Protecting the Load-Bearers
At the end of 2019, after a long period of hesitation and overthinking, I signed the contract to do a small extension to the back… Read More »Protecting the Load-Bearers
The Over-Glorification of the Artificial
You can’t barely escape any mention of “Artificial Intelligence (AI)” or “machine learning” in business articles, LinkedIn posts, or any offerings from firms, big or… Read More »The Over-Glorification of the Artificial
Reaching Up That Peak
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak
The Obsession with Hacking
Having a career in research is mentally rewarding. I get to satisfy my intellectual curiosity and have my brain exercised on a regular basis. Having… Read More »The Obsession with Hacking
Branding Strategy: Protecting Your Turf
In a recent trip to the car service centre here in Adelaide, South Australia, I spotted a familiar word on a nearby warehouse. I thought… Read More »Branding Strategy: Protecting Your Turf
The Duplication of Anderson, Burton, Fincher, Howard, and Spielberg
One of the main things that sustain me in enjoying my work in research is a sense of curiosity. Steve Jobs famously said, “Stay hungry.… Read More »The Duplication of Anderson, Burton, Fincher, Howard, and Spielberg
Keeping E-Commerce in Perspective
It’s Black Friday and there is constant bombardment of emails, text messages, and news coverage with enticing offers on deals and discounts. The tradition of… Read More »Keeping E-Commerce in Perspective
The Folly of Narrow Segmentation
There must be an intrinsic attraction for us to seek labels and identify ourselves as part of certain tribes. Otherwise, we wouldn’t willingly complete silly… Read More »The Folly of Narrow Segmentation
I’ll Buy You Just The Way You Are
It’s interesting to think how brands unconsciously push buyers away. Then when this affects their sales, they would try to remedy the symptoms rather than… Read More »I’ll Buy You Just The Way You Are