Branding Strategy: Protecting Your Turf
In a recent trip to the car service centre here in Adelaide, South Australia, I spotted a familiar word on a nearby warehouse. I thought… Read More »Branding Strategy: Protecting Your Turf
The Duplication of Anderson, Burton, Fincher, Howard, and Spielberg
One of the main things that sustain me in enjoying my work in research is a sense of curiosity. Steve Jobs famously said, “Stay hungry.… Read More »The Duplication of Anderson, Burton, Fincher, Howard, and Spielberg
Keeping E-Commerce in Perspective
It’s Black Friday and there is constant bombardment of emails, text messages, and news coverage with enticing offers on deals and discounts. The tradition of… Read More »Keeping E-Commerce in Perspective
The Folly of Narrow Segmentation
There must be an intrinsic attraction for us to seek labels and identify ourselves as part of certain tribes. Otherwise, we wouldn’t willingly complete silly… Read More »The Folly of Narrow Segmentation
I’ll Buy You Just The Way You Are
It’s interesting to think how brands unconsciously push buyers away. Then when this affects their sales, they would try to remedy the symptoms rather than… Read More »I’ll Buy You Just The Way You Are
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