Lessons from a Drawer of Fragrances
Whilst getting ready one morning and putting on my eau de toilette, I had an epiphany of how this routine can also explain some key… Read More »Lessons from a Drawer of Fragrances
Why Be a Platypus?
The platypus is weird. Playtpuses are egg-laying mammals with no real stomach, with a cloaca that serves as a reproduction and secretion outlet (like birds).… Read More »Why Be a Platypus?
The Untold Key Success Factor of Innovation
I’m a heavy category buyer of coffee – and I credit this (or should I say, blame) my mother for this. She used to sprinkle… Read More »The Untold Key Success Factor of Innovation
Be Who You Needed When You Were Younger
Be who you needed when you were younger – I came across this thought-provoking quote by Ayesha Siddiqi a couple of years ago. This powerful… Read More »Be Who You Needed When You Were Younger
Quashing Marketing Fallacies
I recently attended a conference and it was great to meet hundreds of fellow nerds from all over the world whose interest is also to… Read More »Quashing Marketing Fallacies
Not Every Parting is Sweet Sorrow
The current economic uncertainty has compelled companies to look at their brand and product portfolio very closely. Brand and business acquisitions that seemed like a… Read More »Not Every Parting is Sweet Sorrow
The Last Purchase of a Heavy Buyer
Having an older English Staffordshire Bull Terrier is like taking care of a senior in the house. Our dog Indy celebrated his 15th birthday on… Read More »The Last Purchase of a Heavy Buyer
Marketing Needs Better Marketing
Arriving in Dallas-Fort Worth International Airport from Australia in 2016, I braced myself as I walked towards the immigration officer. I had visited the US… Read More »Marketing Needs Better Marketing
It’s Difficult Being Different
There is an active debate in LinkedIn recently on brand differentiation vs. distinctiveness. I thought I’d see it from a portfolio management perspective – how… Read More »It’s Difficult Being Different
Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
Accounting for Failure
Consider the following situation. A new skincare product was launched two months ago as part of a main brand at the company. Unfortunately, it didn’t… Read More »Accounting for Failure
How the Nobel Prizes Were Won
In between my research projects at work, I get curious when I come across datasets that evoke research questions. I came across the API (Application… Read More »How the Nobel Prizes Were Won