What’s in a (brand) name?
Visiting different countries gives me the opportunity of experiencing different shopping environments, unfamiliar brands and product categories, and things that would make me go, “Hmm…”… Read More »What’s in a (brand) name?
The Problem with Intentions
There’s a problem brewing in Adelaide at the moment. A historic pub in the city is earmarked for a redevelopment into an apartment block. The… Read More »The Problem with Intentions
Be Curious, be Collaborative … but be Skeptical.
The other day I saw a post on LinkedIn with a new metric that would supposedly help businesses in managing their brand. If I were… Read More »Be Curious, be Collaborative … but be Skeptical.
Lessons from a Drawer of Fragrances
Whilst getting ready one morning and putting on my eau de toilette, I had an epiphany of how this routine can also explain some key… Read More »Lessons from a Drawer of Fragrances
Why Be a Platypus?
The platypus is weird. Playtpuses are egg-laying mammals with no real stomach, with a cloaca that serves as a reproduction and secretion outlet (like birds).… Read More »Why Be a Platypus?
The Untold Key Success Factor of Innovation
I’m a heavy category buyer of coffee – and I credit this (or should I say, blame) my mother for this. She used to sprinkle… Read More »The Untold Key Success Factor of Innovation
Be Who You Needed When You Were Younger
Be who you needed when you were younger – I came across this thought-provoking quote by Ayesha Siddiqi a couple of years ago. This powerful… Read More »Be Who You Needed When You Were Younger
Quashing Marketing Fallacies
I recently attended a conference and it was great to meet hundreds of fellow nerds from all over the world whose interest is also to… Read More »Quashing Marketing Fallacies
Not Every Parting is Sweet Sorrow
The current economic uncertainty has compelled companies to look at their brand and product portfolio very closely. Brand and business acquisitions that seemed like a… Read More »Not Every Parting is Sweet Sorrow
The Last Purchase of a Heavy Buyer
Having an older English Staffordshire Bull Terrier is like taking care of a senior in the house. Our dog Indy celebrated his 15th birthday on… Read More »The Last Purchase of a Heavy Buyer
Marketing Needs Better Marketing
Arriving in Dallas-Fort Worth International Airport from Australia in 2016, I braced myself as I walked towards the immigration officer. I had visited the US… Read More »Marketing Needs Better Marketing
It’s Difficult Being Different
There is an active debate in LinkedIn recently on brand differentiation vs. distinctiveness. I thought I’d see it from a portfolio management perspective – how… Read More »It’s Difficult Being Different