Marketing Needs Better Marketing
Arriving in Dallas-Fort Worth International Airport from Australia in 2016, I braced myself as I walked towards the immigration officer. I had visited the US… Read More »Marketing Needs Better Marketing
It’s Difficult Being Different
There is an active debate in LinkedIn recently on brand differentiation vs. distinctiveness. I thought I’d see it from a portfolio management perspective – how… Read More »It’s Difficult Being Different
Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
Accounting for Failure
Consider the following situation. A new skincare product was launched two months ago as part of a main brand at the company. Unfortunately, it didn’t… Read More »Accounting for Failure
How the Nobel Prizes Were Won
In between my research projects at work, I get curious when I come across datasets that evoke research questions. I came across the API (Application… Read More »How the Nobel Prizes Were Won
It’s Not Easy Being the New Kids on the Block
There are approximately 30,000 new products coming to supermarkets every year in the United States. The number of new product launches in different countries would… Read More »It’s Not Easy Being the New Kids on the Block
Curiosity Wins – Hands Down
“The most exciting phrase to hear in science,the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny ….’” – Isaac Asimov I would… Read More »Curiosity Wins – Hands Down
Who’s afraid of ChatGPT?
I posted about the limitations of Artificial Intelligence in my blog entry in July 2022. Little did I know then, that by the end of… Read More »Who’s afraid of ChatGPT?
When Choosing is Confusing
On a recent visit to a souvenir store in Surabaya, Indonesia over the Christmas period, I experienced something close to a choice paralysis. I was… Read More »When Choosing is Confusing