The Sweet Scent of Growth
My research focus at the Ehrenberg-Bass Institute being product portfolio management – so I can’t help looking at the product categories that I consume through… Read More »The Sweet Scent of Growth
My research focus at the Ehrenberg-Bass Institute being product portfolio management – so I can’t help looking at the product categories that I consume through… Read More »The Sweet Scent of Growth
Before the world was disrupted by COVID19, those in the business circle were talking about the explosion of small brands, and whether the Laws of… Read More »From Little Brands, Big Brands (Could) Grow
If I ask you about when I should expect water to reach boiling point, you’d probably say 100C or 212F without having to deliberate further.… Read More »“Empirically, my dear Watson.”
At the end of 2019, after a long period of hesitation and overthinking, I signed the contract to do a small extension to the back… Read More »Protecting the Load-Bearers
You can’t barely escape any mention of “Artificial Intelligence (AI)” or “machine learning” in business articles, LinkedIn posts, or any offerings from firms, big or… Read More »The Over-Glorification of the Artificial
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak
Having a career in research is mentally rewarding. I get to satisfy my intellectual curiosity and have my brain exercised on a regular basis. Having… Read More »The Obsession with Hacking
In a recent trip to the car service centre here in Adelaide, South Australia, I spotted a familiar word on a nearby warehouse. I thought… Read More »Branding Strategy: Protecting Your Turf
One of the main things that sustain me in enjoying my work in research is a sense of curiosity. Steve Jobs famously said, “Stay hungry.… Read More »The Duplication of Anderson, Burton, Fincher, Howard, and Spielberg