Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
brand
When Choosing is Confusing
On a recent visit to a souvenir store in Surabaya, Indonesia over the Christmas period, I experienced something close to a choice paralysis. I was… Read More »When Choosing is Confusing
Protecting the Load-Bearers
At the end of 2019, after a long period of hesitation and overthinking, I signed the contract to do a small extension to the back… Read More »Protecting the Load-Bearers
Reaching Up That Peak
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak
Branding Strategy: Protecting Your Turf
In a recent trip to the car service centre here in Adelaide, South Australia, I spotted a familiar word on a nearby warehouse. I thought… Read More »Branding Strategy: Protecting Your Turf