Under Better Management
I recently went to a café I used to visit frequently in the past. After noticing the different al fresco layout, I also realised they… Read More »Under Better Management
brand
The Thrill of Chasing Shadow
In my previous post, I wrote that a brand name does not possess a magical power that would grant it a better chance of success… Read More »The Thrill of Chasing Shadow
Branding is just the beginning
When Nudie entered the Australian fruit juice market in 2003, the category was ready for a shake up. Prior to its arrival, consumers could only… Read More »Branding is just the beginning
Serving the Right Song with your Brand
I recently posted on LinkedIn about Apple’s emotive AirPods Pro 2 “Heartstrings” ad. Besides the emotive storyline that focuses on the product feature, there are… Read More »Serving the Right Song with your Brand
Brand Prestige: an alluring trap
For marketing professionals working with prestigious brands, there seems to be a desire to keep the brand aspirational and desirable. You can see how this… Read More »Brand Prestige: an alluring trap
What’s in a (brand) name?
Visiting different countries gives me the opportunity of experiencing different shopping environments, unfamiliar brands and product categories, and things that would make me go, “Hmm…”… Read More »What’s in a (brand) name?
Why Be a Platypus?
The platypus is weird. Playtpuses are egg-laying mammals with no real stomach, with a cloaca that serves as a reproduction and secretion outlet (like birds).… Read More »Why Be a Platypus?
The Last Purchase of a Heavy Buyer
Having an older English Staffordshire Bull Terrier is like taking care of a senior in the house. Our dog Indy celebrated his 15th birthday on… Read More »The Last Purchase of a Heavy Buyer
Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
When Choosing is Confusing
On a recent visit to a souvenir store in Surabaya, Indonesia over the Christmas period, I experienced something close to a choice paralysis. I was… Read More »When Choosing is Confusing
Protecting the Load-Bearers
At the end of 2019, after a long period of hesitation and overthinking, I signed the contract to do a small extension to the back… Read More »Protecting the Load-Bearers
Reaching Up That Peak
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak