What’s in a (brand) name?
Visiting different countries gives me the opportunity of experiencing different shopping environments, unfamiliar brands and product categories, and things that would make me go, “Hmm…”… Read More »What’s in a (brand) name?
distinctive assets
Branding Strategy: Protecting Your Turf
In a recent trip to the car service centre here in Adelaide, South Australia, I spotted a familiar word on a nearby warehouse. I thought… Read More »Branding Strategy: Protecting Your Turf
I’ll Buy You Just The Way You Are
It’s interesting to think how brands unconsciously push buyers away. Then when this affects their sales, they would try to remedy the symptoms rather than… Read More »I’ll Buy You Just The Way You Are