Sweet Insights from Pistachio Crunch
Over the weekend, I found myself visiting the Lindt store in Adelaide and bought two blocks of their Dubai Style Chocolate. At A$20 a block,… Read More »Sweet Insights from Pistachio Crunch
innovation
The Thrill of Chasing Shadow
In my previous post, I wrote that a brand name does not possess a magical power that would grant it a better chance of success… Read More »The Thrill of Chasing Shadow
Launching is the easy part. Staying alive is hard.
Wouldn’t it be wonderful to design products by actively involving the consumers and get them to suggest the features and designs? This is essentially a… Read More »Launching is the easy part. Staying alive is hard.
The Untold Key Success Factor of Innovation
I’m a heavy category buyer of coffee – and I credit this (or should I say, blame) my mother for this. She used to sprinkle… Read More »The Untold Key Success Factor of Innovation
It’s Difficult Being Different
There is an active debate in LinkedIn recently on brand differentiation vs. distinctiveness. I thought I’d see it from a portfolio management perspective – how… Read More »It’s Difficult Being Different
It’s Not Easy Being the New Kids on the Block
There are approximately 30,000 new products coming to supermarkets every year in the United States. The number of new product launches in different countries would… Read More »It’s Not Easy Being the New Kids on the Block