Marketing Needs Better Marketing
Arriving in Dallas-Fort Worth International Airport from Australia in 2016, I braced myself as I walked towards the immigration officer. I had visited the US… Read More »Marketing Needs Better Marketing
marketing science
“Empirically, my dear Watson.”
If I ask you about when I should expect water to reach boiling point, you’d probably say 100C or 212F without having to deliberate further.… Read More »“Empirically, my dear Watson.”