Sweet Insights from Pistachio Crunch
Over the weekend, I found myself visiting the Lindt store in Adelaide and bought two blocks of their Dubai Style Chocolate. At A$20 a block,… Read More »Sweet Insights from Pistachio Crunch
marketing science
The Many Shapes of the NBD
It’s still amazing to think of how robust the law-like patterns that govern how brands grow. Having done hundreds of the analysis across product categories,… Read More »The Many Shapes of the NBD
Why Be a Platypus?
The platypus is weird. Playtpuses are egg-laying mammals with no real stomach, with a cloaca that serves as a reproduction and secretion outlet (like birds).… Read More »Why Be a Platypus?
Marketing Needs Better Marketing
Arriving in Dallas-Fort Worth International Airport from Australia in 2016, I braced myself as I walked towards the immigration officer. I had visited the US… Read More »Marketing Needs Better Marketing
“Empirically, my dear Watson.”
If I ask you about when I should expect water to reach boiling point, you’d probably say 100C or 212F without having to deliberate further.… Read More »“Empirically, my dear Watson.”