Do Brands Have an Expiry Date?
The growth of the internet, which powers social media influencers and direct-to-consumer brands, may give the impression that newer brands have a brighter future than… Read More »Do Brands Have an Expiry Date?
Marketing
When Brands Turn Bland
I’m not a car enthusiast (or a ‘petrol head’ as they are known locally) — far from it. I learned to drive late in life,… Read More »When Brands Turn Bland
Please buyers, buy some more!
Have you heard of a menswear brand called Barkers? Probably not. I hadn’t heard of the brand before 2023. I visited Dunedin in the South… Read More »Please buyers, buy some more!
How to Market like a Showgirl
You probably didn’t expect me to write a Marketing post about Taylor Swift. I was planning to post something different this month, but I thought… Read More »How to Market like a Showgirl
Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
Under Better Management
I recently went to a café I used to visit frequently in the past. After noticing the different al fresco layout, I also realised they… Read More »Under Better Management
Branding is just the beginning
When Nudie entered the Australian fruit juice market in 2003, the category was ready for a shake up. Prior to its arrival, consumers could only… Read More »Branding is just the beginning
How the Sky Fell on Skype
I was recently asked to catch up online to discuss product promotion by an Ehrenberg-Bass Institute contact, and without thinking I mentioned that I’d send… Read More »How the Sky Fell on Skype
Lessons from a Drawer of Fragrances
Whilst getting ready one morning and putting on my eau de toilette, I had an epiphany of how this routine can also explain some key… Read More »Lessons from a Drawer of Fragrances
Why Be a Platypus?
The platypus is weird. Playtpuses are egg-laying mammals with no real stomach, with a cloaca that serves as a reproduction and secretion outlet (like birds).… Read More »Why Be a Platypus?
The Untold Key Success Factor of Innovation
I’m a heavy category buyer of coffee – and I credit this (or should I say, blame) my mother for this. She used to sprinkle… Read More »The Untold Key Success Factor of Innovation
Quashing Marketing Fallacies
I recently attended a conference and it was great to meet hundreds of fellow nerds from all over the world whose interest is also to… Read More »Quashing Marketing Fallacies