Accounting for Failure
Consider the following situation. A new skincare product was launched two months ago as part of a main brand at the company. Unfortunately, it didn’t… Read More »Accounting for Failure
new product launch
It’s Not Easy Being the New Kids on the Block
There are approximately 30,000 new products coming to supermarkets every year in the United States. The number of new product launches in different countries would… Read More »It’s Not Easy Being the New Kids on the Block