Sweet Insights from Pistachio Crunch
Over the weekend, I found myself visiting the Lindt store in Adelaide and bought two blocks of their Dubai Style Chocolate. At A$20 a block,… Read More »Sweet Insights from Pistachio Crunch
new product launch
The Thrill of Chasing Shadow
In my previous post, I wrote that a brand name does not possess a magical power that would grant it a better chance of success… Read More »The Thrill of Chasing Shadow
Accounting for Failure
Consider the following situation. A new skincare product was launched two months ago as part of a main brand at the company. Unfortunately, it didn’t… Read More »Accounting for Failure
It’s Not Easy Being the New Kids on the Block
There are approximately 30,000 new products coming to supermarkets every year in the United States. The number of new product launches in different countries would… Read More »It’s Not Easy Being the New Kids on the Block