Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
Physical Availability
Reaching Up That Peak
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak
Keeping E-Commerce in Perspective
It’s Black Friday and there is constant bombardment of emails, text messages, and news coverage with enticing offers on deals and discounts. The tradition of… Read More »Keeping E-Commerce in Perspective
I’ll Buy You Just The Way You Are
It’s interesting to think how brands unconsciously push buyers away. Then when this affects their sales, they would try to remedy the symptoms rather than… Read More »I’ll Buy You Just The Way You Are