It’s Difficult Being Different
There is an active debate in LinkedIn recently on brand differentiation vs. distinctiveness. I thought I’d see it from a portfolio management perspective – how… Read More »It’s Difficult Being Different
portfolio management
Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
Accounting for Failure
Consider the following situation. A new skincare product was launched two months ago as part of a main brand at the company. Unfortunately, it didn’t… Read More »Accounting for Failure
It’s Not Easy Being the New Kids on the Block
There are approximately 30,000 new products coming to supermarkets every year in the United States. The number of new product launches in different countries would… Read More »It’s Not Easy Being the New Kids on the Block
When Choosing is Confusing
On a recent visit to a souvenir store in Surabaya, Indonesia over the Christmas period, I experienced something close to a choice paralysis. I was… Read More »When Choosing is Confusing
The Sweet Scent of Growth
My research focus at the Ehrenberg-Bass Institute being product portfolio management – so I can’t help looking at the product categories that I consume through… Read More »The Sweet Scent of Growth
Protecting the Load-Bearers
At the end of 2019, after a long period of hesitation and overthinking, I signed the contract to do a small extension to the back… Read More »Protecting the Load-Bearers