It’s Difficult Being Different
There is an active debate in LinkedIn recently on brand differentiation vs. distinctiveness. I thought I’d see it from a portfolio management perspective – how… Read More »It’s Difficult Being Different
product portfolio
When Choosing is Confusing
On a recent visit to a souvenir store in Surabaya, Indonesia over the Christmas period, I experienced something close to a choice paralysis. I was… Read More »When Choosing is Confusing
Protecting the Load-Bearers
At the end of 2019, after a long period of hesitation and overthinking, I signed the contract to do a small extension to the back… Read More »Protecting the Load-Bearers
I’ll Buy You Just The Way You Are
It’s interesting to think how brands unconsciously push buyers away. Then when this affects their sales, they would try to remedy the symptoms rather than… Read More »I’ll Buy You Just The Way You Are