What Cordials and Cologne Have in Common
Growing up as a Gen-Xer, I had my fair share of cordials, fruit-boxes, and powdered drinks that are essentially sugar with some fruit flavouring. However,… Read More »What Cordials and Cologne Have in Common
category growth
A Medley of Lamb, Carrots, and Peas: Is This What Brands Need to Grow?
My research in product portfolio management began during my PhD. I worked with a panel dataset that contained all the SKUs (stock-keeping units) for pet… Read More »A Medley of Lamb, Carrots, and Peas: Is This What Brands Need to Grow?