What Cordials and Cologne Have in Common
Growing up as a Gen-Xer, I had my fair share of cordials, fruit-boxes, and powdered drinks that are essentially sugar with some fruit flavouring. However,… Read More »What Cordials and Cologne Have in Common
Mental Availability
Out of Market, Not Out of Mind
Consumers are habitual creatures – but not in the way we often assume. Rather than buying one brand or constantly switching, we tend to settle… Read More »Out of Market, Not Out of Mind
Do Brands Have an Expiry Date?
The growth of the internet, which powers social media influencers and direct-to-consumer brands, may give the impression that newer brands have a brighter future than… Read More »Do Brands Have an Expiry Date?
When Brands Turn Bland
I’m not a car enthusiast (or a ‘petrol head’ as they are known locally) — far from it. I learned to drive late in life,… Read More »When Brands Turn Bland
Please buyers, buy some more!
Have you heard of a menswear brand called Barkers? Probably not. I hadn’t heard of the brand before 2023. I visited Dunedin in the South… Read More »Please buyers, buy some more!
How to Market like a Showgirl
You probably didn’t expect me to write a Marketing post about Taylor Swift. I was planning to post something different this month, but I thought… Read More »How to Market like a Showgirl
Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
Browsing for Brands: Marketing lessons from book-hunting
Being in London is always a great opportunity to visit the many wonderful bookstores in town. Despite the ease and convenience of online purchases, there… Read More »Browsing for Brands: Marketing lessons from book-hunting
Branding is just the beginning
When Nudie entered the Australian fruit juice market in 2003, the category was ready for a shake up. Prior to its arrival, consumers could only… Read More »Branding is just the beginning
Serving the Right Song with your Brand
I recently posted on LinkedIn about Apple’s emotive AirPods Pro 2 “Heartstrings” ad. Besides the emotive storyline that focuses on the product feature, there are… Read More »Serving the Right Song with your Brand
Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
Reaching Up That Peak
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak