What Cordials and Cologne Have in Common
Growing up as a Gen-Xer, I had my fair share of cordials, fruit-boxes, and powdered drinks that are essentially sugar with some fruit flavouring. However,… Read More »What Cordials and Cologne Have in Common
Physical Availability
Out of Market, Not Out of Mind
Consumers are habitual creatures – but not in the way we often assume. Rather than buying one brand or constantly switching, we tend to settle… Read More »Out of Market, Not Out of Mind
When Brands Turn Bland
I’m not a car enthusiast (or a ‘petrol head’ as they are known locally) — far from it. I learned to drive late in life,… Read More »When Brands Turn Bland
Browsing for Brands: Marketing lessons from book-hunting
Being in London is always a great opportunity to visit the many wonderful bookstores in town. Despite the ease and convenience of online purchases, there… Read More »Browsing for Brands: Marketing lessons from book-hunting
Branding is just the beginning
When Nudie entered the Australian fruit juice market in 2003, the category was ready for a shake up. Prior to its arrival, consumers could only… Read More »Branding is just the beginning
Brand Prestige: an alluring trap
For marketing professionals working with prestigious brands, there seems to be a desire to keep the brand aspirational and desirable. You can see how this… Read More »Brand Prestige: an alluring trap
The Untold Key Success Factor of Innovation
I’m a heavy category buyer of coffee – and I credit this (or should I say, blame) my mother for this. She used to sprinkle… Read More »The Untold Key Success Factor of Innovation
Snuffing Fan Favourites
The ‘death’ of products or brands is a natural occurrence in portfolio management. Whilst it’s more exciting to discuss innovations, underperforming brands and products are… Read More »Snuffing Fan Favourites
Reaching Up That Peak
Like the millions of Netflix subscribers, I was excited when I heard that the latest season of Stranger Things finally arrived at the end of… Read More »Reaching Up That Peak
Keeping E-Commerce in Perspective
It’s Black Friday and there is constant bombardment of emails, text messages, and news coverage with enticing offers on deals and discounts. The tradition of… Read More »Keeping E-Commerce in Perspective
I’ll Buy You Just The Way You Are
It’s interesting to think how brands unconsciously push buyers away. Then when this affects their sales, they would try to remedy the symptoms rather than… Read More »I’ll Buy You Just The Way You Are