Do Brands Have an Expiry Date?
The growth of the internet, which powers social media influencers and direct-to-consumer brands, may give the impression that newer brands have a brighter future than… Read More »Do Brands Have an Expiry Date?
When Brands Turn Bland
I’m not a car enthusiast (or a ‘petrol head’ as they are known locally) — far from it. I learned to drive late in life,… Read More »When Brands Turn Bland
Please buyers, buy some more!
Have you heard of a menswear brand called Barkers? Probably not. I hadn’t heard of the brand before 2023. I visited Dunedin in the South… Read More »Please buyers, buy some more!
How to Market like a Showgirl
You probably didn’t expect me to write a Marketing post about Taylor Swift. I was planning to post something different this month, but I thought… Read More »How to Market like a Showgirl
Sweet Insights from Pistachio Crunch
Over the weekend, I found myself visiting the Lindt store in Adelaide and bought two blocks of their Dubai Style Chocolate. At A$20 a block,… Read More »Sweet Insights from Pistachio Crunch
The Many Shapes of the NBD
It’s still amazing to think of how robust the law-like patterns that govern how brands grow. Having done hundreds of the analysis across product categories,… Read More »The Many Shapes of the NBD
Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
Labubu: A sugar rush for the mind
If you haven’t heard of Labubu, there is a couple of hints about your demographic profile. You’re more likely to be older, a male and… Read More »Labubu: A sugar rush for the mind
Browsing for Brands: Marketing lessons from book-hunting
Being in London is always a great opportunity to visit the many wonderful bookstores in town. Despite the ease and convenience of online purchases, there… Read More »Browsing for Brands: Marketing lessons from book-hunting
Under Better Management
I recently went to a café I used to visit frequently in the past. After noticing the different al fresco layout, I also realised they… Read More »Under Better Management
Tariffs: No trivial matter
Along with my degree in Computer and Information Science and before I immersed myself in Marketing Science, I also took a year off my career… Read More »Tariffs: No trivial matter
The Thrill of Chasing Shadow
In my previous post, I wrote that a brand name does not possess a magical power that would grant it a better chance of success… Read More »The Thrill of Chasing Shadow